this would probably be alot easier in ae, but if you want to do it in premiere there are several different ways. if you split up word by word, then you can control each word with fade in and fade out. if you want the text to remain, but just darker, you can double up the titles on two tracks. one with the entire sentence, the other with the words split. if you want to use a single title, the brightness & contrast effect can be used in combination with its mask. using keyframe animation to control the brightness and the position of the mask. there is also a lighting effect, which you can animate to move over the sentence like a flashlight highlighting words as it moves across them.
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